For too long, the quality of our sex lives has been measured solely by how much we engage in intimate relationships, rather than by what truly feels good. Relationship and sexuality experts have spoken about the importance of considering all aspects of our lives, as healthy sexuality is connected to our mental, emotional, and physical well-being.
What will the sexual trends be in 2024? A recent report claims that, above all, they will be linked to a more holistic view of intimacy.
1. Holistic sexuality
It's about exploring, understanding, and channeling our vital and sexual energy in a positive and balanced way. This process occurs on our physical, emotional, and mental levels, in that order, to achieve coherence, harmony, and personal development.
2. The cartography of pleasure
Although sexual wellness products are designed to suit individual preferences, nothing beats a personal connection with our own bodies. For those who want to explore their deepest desires and needs, many turn to what they call "pleasure mapping."
This practice involves consciously exploring and taking note of the areas of the body that generate pleasure and the different ways in which this happens. It can be done using toys or through manual body stimulation. In short, the goal is to listen and pay attention to what our body is telling us.
3. Menopause and sexuality
As we age, it's normal for our sex lives to undergo changes. Our bodies, desires, and preferences can transform, and it's important to recognize this. According to the U.S. National Institute on Aging, more than one million women enter menopause each year, a topic that wasn't previously widely discussed in society.
Nowadays, the relationship between sex and menopause is gaining popularity, and many people are beginning to find references to it on social media. Although menopause is still considered a taboo topic, it is vital for those going through it to know that it is possible to continue enjoying a fulfilling sex life during this stage.
According to Lovehoney's latest global survey, the average libido rating of people aged 55 and over is just 19% lower than that of people aged 54 and under.
4. Sabbatical relationships
These days, many people are making conscious decisions in their love lives to prioritize themselves. One interesting trend is the growing adoption of sabbaticals in relationships. This idea involves taking short breaks from relationships to explore personal growth, pursue individual goals, and discover more about oneself before returning to a relationship.
5. AI and sex
Artificial intelligence algorithms can be used to create personalized experiences tailored to each person's preferences." In this sense, it is predicted that this "technology will be used in a variety of ways in the sexual wellness industry, from personalized exercise routines to mental health support."
And finally
6. Sexuality without penetration
Although we've seen progress in the sexual wellness industry, the orgasm gap between men and women still persists. According to a recent Lovehoney Group survey, the global difference in masturbation frequency has increased from 47% in 2022 to 57.7% in 2023.
Furthermore, research reveals that a lack of clitoral education and exploration contributes to women in relationships achieving orgasm only 65% of the time during sex, compared to their male partners, who achieve orgasm 95% of the time each time they have sex.
At Owna, we're always attentive to what our users tell us, and we've noticed how they're increasingly experiencing that sense of freedom and self-knowledge. That's why we're excited to continue creating and bringing new ideas to the sexual health industry for 2024 and beyond! Thank you for being part of this journey with us!