You've surely heard that word a thousand times: dildo. And you probably used it without much thought. But... solace from what? Who came up with the idea that a vibrator is there to replace or fill a void?

Today at Owna, we're here to debunk that myth. Because our toys are not a patch for loneliness or a handout of pleasure: they are tools for exploration, for power, for self-knowledge... and they don't need anyone's permission to be enjoyed.

A bit of history: where did the term "dildo" come from?

The word dildo comes from the last century, when it was assumed that women needed a penis (preferably human and male) to be "sexually complete." If they didn't have one, well, poor things, they had to be consoled with something similar.

Yes, as sexist and heteronormative as that sounds.

The term became popular when the first commercial dildos began to appear. Since they were intended to supply the absence of a man, they were called dildos. As if female pleasure were a consolation prize and not a right in itself.

What happens if we stop calling our toys that?

When we say dildo, we reinforce the idea that:

  • Pleasure depends on another person.

  • Sex without a partner (especially without a man) is sad or incomplete.

  • Sex toys are a replacement and not a free choice.

But we know something else: using a vibrator is not an act of scarcity, it's an act of power.
It's giving yourself what you deserve, getting to know yourself better, playing, trying, exploring... by yourself or with a partner, without depending on anyone's validation.

So, what should we call them?

✨ Vibrators, if they vibrate.
🍑 Sex toys, if you want to generalize.
💦 Pleasure tools, if you're feeling poetic.
🔥 Your favorites, if you already have one (or several)

Or simply ownas (if they are owna brand ;) )

The important thing is to name them from enjoyment, not from pity.

In summary:

  • "Dildo" is an old, sexist, and limiting term.

  • We are not broken or empty: we don't need to be consoled.

  • Using a sex toy is an act of self-love, not of replacement.

  • It's time to change the language, to change the way we experience pleasure.