"Luisa's brand is called Owna, which comes from the English word "own." She wanted every customer to own their own sexuality, take control of their pleasure, and discover their body, but to arrive at that formulation, she had to go through a long journey that included breaking away from the dark and ominous image that dominated sexual pleasure.
Luisa Fernanda del Pilar, with her three names, is a Product Design Engineer, a Product Design Management Specialist, and a Sexology and Couples Therapy Consultant. When she began working on her brand, she consulted with anthropologists and sexologists, but she soon found it necessary to acquire the knowledge herself. Today, she is in charge of all the details of Owna, a development she was able to make a reality thanks to an investor.
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